Growth

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18 Min Read

Why Go HubSpot?

Your Customer Relationship Management (CRM) tool is your first port of call when it comes to nurturing strong brand-client relationships. Choosing the right CRM is a direct line to better organization, increased efficiency, optimal time management, and – most importantly – absolutely fantastic customer experiences.

If you’re looking for a Customer Relationship Management (CRM) tool that actually delivers on all it’s promises, then you’ve come to the right place. Today we’re going to be talking about one such platform – HubSpot.

Why go HubSpot?

HubSpot is a leading CRM platform out there that offers its users the very best CRM, CMS, sales and marketing solutions all-in-one. So, to find out more about this unified solution, keep on reading.

In this article, we’ll be covering…

  • What is HubSpot?
  • Who is HubSpot for?
  • 8 Reasons You Should Go HubSpot

What is HubSpot and what does HubSpot do?

What-Is-HubSpot?

HubSpot is an advanced automated CRM, CMS, marketing, sales, and customer service tool that uses an inbound methodology framework to generate a more human approach to business management.

HubSpot unifies your marketing, sales, and service operations under one platform. Instead of encouraging the development of silos, HubSpot allows different departments to communicate and collaborate more effectively; and therefore, improve service offerings.

Your HubSpot account comprises of a designated Marketing Hub and Sales Hub.

Your Marketing Hub is where you’ll organize and deploy all of your inbound marketing strategies to attract those target consumers and convert more visitors into customers.

Over in your Sales Hub, you’ll be able to manage all of your sales experiences under one roof with intuitive and collaborative tools, campaign and customer data, and fully automated processes.

Now here’s the best bit.

One of the defining features of HubSpot is that all of these processes can be used together. HubSpot is a fully unified solution meaning that your Marketing Hub and Sales Hub are best used in close collaboration.

Everything is powered by the same database, meaning that everyone in your organization can access the same data and the same system of records.

That means every communication and handoff between departments can be attended to better, faster, smoother.

HubSpot and Inbound Marketing

Inbound marketing, as opposed to outbound marketing, is a business strategy based on enticing customers in. In other words, you provide customers with the content and resources they want, and they gravitate towards them of their own volition.

HubSpot is centered around this inbound marketing methodology. The platform is designed to help businesses attract, engage, and delight their customer as opposed to force-feeding them content they may (or may not) actually want.

HubSpot-Inbound-Marketing-Flywheel

Who is HubSpot for?

Wondering what HubSpot is used for? Any scaling company with sales, marketing, and/or service teams can benefit from using HubSpot to unify their processes for better results. HubSpot’s unified solution caters to every aspect of your business, from sales and marketing to customer service and operational organization.

HubSpot is for Business Owners

Calling all business owners, entrepreneurs, CEOs, CROs, and VPs. HubSpot is for you. Hubspot will equip you, your entire organization, and the teams that make it run every day, with the tools you need to manage everything under one roof.

From contacts to content, email marketing and more, you’ll be able to ditch the manual spreadsheets and filing for a fully automated, integrated, and unified solution.

HubSpot is for Sales Teams

Calling all sales leads and sales reps. HubSpot will give you a birds-eye-view of all of your sales pipelines. With detailed reporting, real-time visibility, deal-tracking, and company insights, you’ll make better sales decisions with each and every day that goes by.

HubSpot makes it easy to manage your contact lists, schedule meetings, and generate automated notifications to immediately prompt sales personnel towards potential leads.

HubSpot-Sales

HubSpot is for Marketing Teams

Calling all marketers. HubSpot makes for seamless marketing campaigns. In the HubSpot marketing platform, you’ll be able to tend to your campaign in its entirety. Here you’ll be able to create stunning websites, forms, blogs, bots, ads, emails, content, and more. Then, manage your contacts, ads, SEO, and email campaigns, fueled by precision analytics.

HubSpot is for Customer Service Teams

Calling all customer service teams. HubSpot will help you keep on top of that inbox once and for all. Engage with your customers and offer first-time resolutions to all of their queries with real-time rep monitoring, live chat, assigned ticketing, customer feedback tracking, and more. All managed from your own designated dashboard.

HubSpot is for Your Backend Operations

Calling all operations managers. Have you simply got too much to do? HubSpot will save you time by automating and monitoring your backend operations with the help of 500+ third-party integrations and apps. Combine HubSpot features with specialized productivity apps, analytics and reporting dashboards, or even a contact management solution.

Why Go HubSpot? Here Are 8 Reasons You Should Go HubSpot

Still not sure whether it’s time to Go HubSpot?

Let’s take a look at some of the top HubSpot benefits with 8 reasons why you should Go Hubspot, right now!

Reason # 1 – Everything in one place

The first reason to Go Hubspot is that you’ll finally manage to get everything in one place. To get the most out of your inbound marketing campaigns, you’ll definitely want everything to be connected. And with HubSpot, that’s exactly what you’ll achieve.

With unified sales and marketing departments you can rest assured that all of your teams are connected and communicative. No more crossed wires and crossed platforms, with HubSpot your marketing campaign will be streamlined, efficient, and so much easier.

Reason # 2 – Excellent learning resources

It’s time to introduce you to the HubSpot Academy. Your very own center for learning. The HubSpot Academy is jam-packed full of amazing learning resources for you and your teams. You’ll be able to brush up on everything from marketing, sales, and service, to web design, development, data privacy, and more.

Popular courses available on the HubSpot Academy platform include:

  • LinkedIn Marketing for Business Short Course
  • Digital Marketing Certification Course
  • Digital Advertising Certification Course
  • Website Optimization Short Course
  • Taking Your Business Online with HubSpot
  • YouTube Marketing Short Course
  • Social Media Marketing Certification
  • SEO Certification Course
  • Inbound Certification Course
  • Inbound Marketing Certification Course

Plus, many, many more.

Reason # 3 – Fantastic Customer Service

Facing an issue? Got a question? Need support? Forget lengthy wait times, and enjoy 24/7 customer support and technical help from HubSpot’s world-class customer support team.

Knowing that you can get help wherever and whenever you need it is a blessing like no other. After all, all those minutes wasted trying to solve a service issue are directly impacting your bottom line.

Reason # 4 – Built-in CMS

HubSpot has its very own CMS built-in. You’ll be able to develop and build your company website using a host of personalized themes. Simply edit each page to your own liking to produce a website with a seamless digital experience across all of your customers’ devices.

That means you won’t even need to use developers. Instead, you’ll benefit from an intuitive client with great features like SEO recommendations, website themes, a fully integrated CRM, drag-and-drop editor, adaptive testing, and contact attribution reporting.

Why-Go-HubSpot-CMS

Reason # 5 – Excellent real-time CRM

A great customer relationship management tool is essential for any customer-oriented business. Luckily, HubSpot comes with a real-time CRM software included. The CRM client is designed to make processes easier with automated reporting, quotas, pipeline visibility, and unlimited users and data.

If you’re looking for more advanced CRM features, HubSpot’s premium CRM functionality for paid Sales Hub users offers even more fine-tuned features such as email tracking and that will help your sales teams closer more deals.

Reason # 6 – Campaign management tools

With HubSpot you can manage your campaigns seamless from start to finish. HubSpot has a native campaigns functionality that allows users to manage all of their campaign tools and customer data are in one place.

Stay on top of lead generation, campaign orchestration, lead nurturing, marketing automation, multi-channel promotions, reporting, and optimization all from one intuitive dashboard.

Reason # 7 – State-of-the-art reporting

Every good campaign needs to be built on evidence. With HubSpot you’ll be able to manage that evidence with total efficiency and the utmost organization.

Thanks to HubSpot’s state-of-the-art reporting tools, you’ll be able to create, easy-build, custom dashboards with up to 10 reports of your choice. In fact, HubSpot Enterprise users can create up to 25.

For more advanced reporting still, the HubSpot Reporting Add-on allows you to create up to 200 custom dashboards that will help your sales and marketing teams track key sales, operational, and performance metrics with ease.

HubSpot-Reporting

Reason # 8 – Hundreds of Integrations

The HubSpot App Partner Program brings all your favorite apps together. You’ll be able to discover and connect with tools that will help you enhance your HubSpot experience and scale up your business for success.

In the HubSpot Partner Program, you’ll be able to integrate with some of the best software systems in the world. Each of these apps is the perfect complement to HubSpot and will integrate seamlessly to enhance your HubSpot interface and functionalities.

The HubSpot App Ecosystem plays host to upwards of 500 unique apps and integrations.

Apps and integrations such as:

  • Gmail
  • Google Calendar
  • Hubspot for WordPress
  • Magento 2
  • Pendo for HubSpot
  • Moesif API Analytics connector
  • MailChimp
  • Databox
  • And many more…

With a selection of fine-tuned integrations, you’ll be able to unite your departments and your tech stack so that data gets shared accurately and efficiently across teams. That way everyone in your company gets a single view of the customer.

Plus, HubSpot’s dedicated team continually sources and certifies integrations to make sure that they are working seamlessly in integration with your HubSpot platform.

Final Thoughts: Why Go HubSpot?

So, there we have it. HubSpot in a nutshell.

Why Go HubSpot?

HubSpot is an all-in-one CRM, CMS, sales and marketing solution that will help you unify your sales, marketing, customer service, and backend operations under one fully synchronous system.

HubSpot offers businesses and organizations accelerate growth, with simplified technology that eliminates complexity and drives revenue.

So, if you haven’t already, it’s time to Go HubSpot!

 


 

Ben Stroup is Chief Growth Architect and President at Velocity Strategy Solutions where he helps leaders design, develop, and deploy smarter business growth strategies. Ben is a futurist, disruptor, and data champion. He leads a team that takes a structured learning approach to business challenges, which allows them to assist leaders in bridging the gap between ideas, innovation, and revenue—taking ideas from mind to market.

Velocity Strategy Solutions is an on-demand, next-generation business strategy and management consulting firm which provides clients with a relentless focus on data, execution, and results that positively impact the bottom line. Velocity delivers integrated people and revenue strategies combined with a disciplined approach to growth architecture that elevates the capacity of leaders, teams, and organizations to succeed and win more.

Topics:   Growth