I experienced marketing first from the outside looking in. As an account executive for a software company, I depended on marketing to help me generate leads, provide the materials I needed to move ...
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I experienced marketing first from the outside looking in. As an account executive for a software company, I depended on marketing to help me generate leads, provide the materials I needed to move ...
Ben Stroup
6 Min Read
The biggest mistake copywriters make is they assume the same copy will work online just like it does in print. The default is to work toward efficiency. Write it once and then let design mold it for ...
Ben Stroup
5 Min Read
There are a growing number of people who have been writing blogs posts for a decade or more. If you’ve been doing it five days a week for 10 years, you’ve created 2,600 blog posts. If each of those ...
Ben Stroup
8 Min Read
I’m Not Anti-Sales. I’ve Been on Both Sides of the Table—Marketing and Sales. I understand the pressures both positions come with, and I believe both must work together if a company is going to ...
Ben Stroup
5 Min Read
Case studies are powerful tools that help others say things about you that you may not necessarily be able to say about your self.
Ben Stroup
5 Min Read
Content marketing has come to the enterprise, and the enterprise is the natural next frontier as content marketing matures. What should you expect when launching a content marketing effort within ...
Ben Stroup
6 Min Read
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