Note: This post is based on an interview I had with Kevin Lee, CEO of Vanco Payments, following a study they released about church members, church leaders, and their orientation toward e-giving. If ...
Ben Stroup
16 Min Read
Every business, brand, or cause is interested in generating more leads. Whether it's building a donor list, attracting new leads from a targeted audience, moving people through a buying cycle, or ...
Ben Stroup
7 Min Read
I experienced marketing first from the outside looking in. As an account executive for a software company, I depended on marketing to help me generate leads, provide the materials I needed to move ...
Ben Stroup
6 Min Read
The biggest mistake copywriters make is they assume the same copy will work online just like it does in print. The default is to work toward efficiency. Write it once and then let design mold it for ...
Ben Stroup
5 Min Read
There are a growing number of people who have been writing blogs posts for a decade or more. If you’ve been doing it five days a week for 10 years, you’ve created 2,600 blog posts. If each of those ...
Ben Stroup
8 Min Read
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