Master The Pivot

The entire decade ahead will likely be defined by intense disruption. Just shuffling the deck won’t cut it anymore. Your new reality will require new thinking, new ideas, and new insights that will take you to new places. 

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Create a Culture of Learning in Your Business

 
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Employee Retention: Why It Matters Post-COVID

3 Can't-Miss Things to Minimize Turnover of Top Talent in Your Company
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The Reality About Technology and Business Growth: Three Activities You Must Master

 
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Vanco Study Reveals Most Engaged Church Members Want E-Giving

Note: This post is based on an interview I had with Kevin Lee, CEO of Vanco Payments, following a study they released about church members, church leaders, and their orientation toward e-giving. If ...
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How to Generate Leads With Compelling Content

Every business, brand, or cause is interested in generating more leads. Whether it's building a donor list, attracting new leads from a targeted audience, moving people through a buying cycle, or ...
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7 Ways Your Sales Team Can Use Downloadable Content

I experienced marketing first from the outside looking in. As an account executive for a software company, I depended on marketing to help me generate leads, provide the materials I needed to move ...
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6 Steps to Better Digital Writing

The biggest mistake copywriters make is they assume the same copy will work online just like it does in print. The default is to work toward efficiency. Write it once and then let design mold it for ...
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5 Reasons Why Deadlines Matter

Every client wants to know three things when they hire freelance or contract creatives:
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Fewer Messages, More Distribution Channels

I find myself saying this over and over again. The temptation for organizations is to just keep creating more and more messages while sending them across the most efficient and established models for ...
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How to Reclaim Your Old, Archived Blog Posts

There are a growing number of people who have been writing blogs posts for a decade or more. If you’ve been doing it five days a week for 10 years, you’ve created 2,600 blog posts. If each of those ...
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