7 Min Read

Podcast Interview: How to Build Momentum in Your Business


Here's the reality. A lot of the content out there is fluff. If you only create a website, business plan, or get on social media, contrary to what you hear, you won't just succeed. It takes more than doing things, and it takes more than listening or reading all the content that keeps on duplicating the same things repeatedly. That’s what we tackled on the Small Business Made Simple podcast with Sam Moss.

Entrepreneurs understand that change is now part of the business landscape. However, many leaders continue to do what they've done in the past. Still, their companies' profitability isn't where it should be, but they don't quite know how to move forward. 

Because of it, the concept of “velocity” was born. As you’ll hear in the podcast discussion, business changes were coming as far back as 2017.


2020 only accelerated business disruption into the digital age, meaning data information, a culture of learning, and empowering people became the necessary elements for teams.

For business leaders, they had to master the pivot, but there’s only one way they could do it—with the 90-day micro-strategy. In the podcast, you'll:

  • Discover why long-term planning is good in theory but not in practice. Find out how to do the micro-strategy.

  • Discover why and how your dashboard reporting will ensure your company's growth. As leaders know, measurement is essential for success.

  • Embrace the power of leading forward in 90-day segments. Learn how the practice of "frame, focus, and grow" framework offers business leaders like you the chance to target what's essential for their business right now.

  • Listen to why the four pillars of business revenue growth: people, process, revenue, and growth are vital for your company's profitability. Unfortunately, most entrepreneurs don’t want to admit that at least one of those pillars doesn’t work.

  • If you think your company is clear about its pipeline and sales cycle, find out why it's better to accept that you don't know it. Moreover, accept that your revenue will grow, and you will scale when you have repeatable processes.

  • The next 12 to 15 months are a time for consistency, frequency, and exhibiting a commitment to see the change through. Find out some of the essential ideas you need to help ensure your revenue success.

Understanding the power of the micro-strategy and doing business in small increments is a mind-shift, which requires discipline and focus.


Taking things in 90-day increments, particularly with uncertainty part of the business environment, is the only approach for ensuring your company's profits and success.

So, listen to the podcast interview to learn about a few of the pillars of growth architecture. As always, we welcome appearing on other podcasts or webinars to help leaders and their teams navigate the digital age.



Ben Stroup is Chief Growth Architect and President at Velocity Strategy Solutions where he helps leaders design, develop, and deploy smarter business growth strategies. Ben is a futurist, disruptor, and data champion. He leads a team that takes a structured learning approach to business challenges, which allows them to assist leaders in bridging the gap between ideas, innovation, and revenue—taking ideas from mind to market.

Velocity Strategy Solutions is an on-demand, next-generation business strategy and management consulting firm which provides clients with a relentless focus on data, execution, and results that positively impact the bottom line. Velocity delivers integrated people and revenue strategies combined with a disciplined approach to growth architecture that elevates the capacity of leaders, teams, and organizations to succeed and win more.

Topics:   Growth